Whoever thought Hermione could sell trenchcoats was a genius, because after seeing these ads I totally NEED a burberry trenchcoat. Emma Watson should thank Kate Moss for being a total cokehead and losing the Burberry campaign and handing it over to her. And thanks to Emma Watson, Burberry is no longer just for old women and pretentious bitches who match their umbrellas with their scarves. Hermione has single-handedly made Burberry hip, young and chic. That's no small feat. Their main design is plaid for god sakes. But, it looks amazing and now I'm obsessed with owning a piece of Burberry. Drape me in plaid. We loves it.